It is indeed a treat to experience luxury in every day living; with just one touch, you can be in love. The ever-evolving brand of Welspun India stays focused to providing its customers with this kind of beautiful and multi-sensorial experience through its range of bed and bath linen. A brand rich with a history of 27 years, Welspun India stands for superior, uncompromising quality and intelligent innovation that add value to a customer’s modern lifestyle. Since its inception in 1985 in Palghar, its products have always been designed (aesthetically and technically) keeping in mind latest trends, changes in modern life, changing needs of the customer and technological advancement. This has been its scaffolding for growth that has catapulted the brand to achieve milestone after milestone and to become the third largest home textile global player today.
But its ascent has been gradual, well mapped, and thought out in small steps and not giant leaps. It has been a brand that likes to listen intently to the changing winds and to the voices of its customers before it makes its transition to new heights. In 2006, it marked two such big milestones – first by acquiring Christy’s from the UK, a brand of towels that caters to the British Royal Family. Its second landmark was achieved when it was chosen to manufacture the prestigious and most sought-after souvenirs in the world, the Wimbledon Towels. Till today, Welspun is the sole manufacturer of these towels and they continue to be produced at the brand’s Vapi plant.
Such breakthroughs have been possible as at the core of the brand lie constant and unwavering advancement, unparalleled consumer experience, and new ideas that help the brand remodel and realign to changing market trends. For instance, its patented technology innovations such as Sleep Energy Celliant Sheet, Hygro Comfort and Flexi Fit comprise features that enhance good sleep and body circulation, provide swift drying, and bloom wash after wash – in short, providing much more than the basic utility value of the product. Welspun’s products pay attention to detail, and every small technological advancement in its products redefine comfort and functionality, save time and energy, and propagate fitness of the body and mind. Its evolution is multi-layered impacting the lifestyle of a customer at different levels, from physical to mental and psychological. Its products inspire you to live better and they showcase the limitless possibilities of a beautifully designed product and how it can change your life, first in little ways, and then in ways you can never imagine without.
Welspun India has always been known to stay two steps ahead of the customer’s needs and anticipate change before it takes place. Today, it continues to strive for excellence as it enters new arenas in home and lifestyle, and welcomes the full-of-promise digital age.